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The New Rules of Partner Programs Are Still TBD
Everyone agrees that yesterday’s programs don’t fit today’s channel. What new programs should look like is still in dispute. Plus: why N-able thinks the…
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Rich Freeman
N-able heard the buzz about AI SOCs at Black Hat. It’s just not buying it.
AI-powered SOC solutions without an MDR backbone, the vendor believes, are just less capable MDR solutions.
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Rich Freeman
How a “People Company” is Going AI
Tech labor outsourcer IT By Design is planning for a future in which MSPs need a lot less tech labor. Plus: inforcer has an AI plan too and Moovila’s…
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Rich Freeman
inforcer’s Thinking AI as a Service
The Microsoft cloud management vendor has a plan for helping MSPs make their way toward the agentic AI future.
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Rich Freeman
AI Excels at Project Management, Says Moovila. GenAI Sucks.
Which is why Moovila is using pre-LLM AI developed in house to power its project management software rather than LLMs.
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Rich Freeman
What Makes Managed Services Hard? It’s Complicated.
Complexity is a fact of life for MSPs and vendors who partner with them, as Auvik, Barracuda, Cynet, and Sophos can all attest.
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Rich Freeman
Pax8 Sees Just One Way to Win in Agentic AI: Smash the Rules
The rules it has in mind, moreover, apply to vendors and MSPs as much as marketplaces. Plus: Slide’s step into the MCP future and yin-and-yang SMB data…
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Rich Freeman
Slide is Living in the MCP Future
A recently shipped tool that lets MSPs use Anthropic’s Claude as an administrative interface is an early example of a likely trend.
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Rich Freeman
The Yin and Yang SMB Economy
Research from GTIA suggests SMBs are hungry for innovation but anxious about inflation, tariffs, and the possibility of a recession.
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Rich Freeman

July 2025

Building the Workforce of the AI Future
For MSPs, it involves fewer techs and more business consultants. Plus: why everyone wants to be a vCISO per data from Cynomi and why Cork’s flipping the…
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Rich Freeman
Is Your Next Help Desk Tech Named Claude?
According to at least one MSP, chatbot style natural language prompting is the future of RMM interfaces, if not RMM software itself.
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Rich Freeman
We’re (Nearly) All vCISOs Now
Research from Cynomi suggests a huge jump in MSPs with vCISO services, along with huge demand for vCISO services among SMBs.
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Rich Freeman
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