Rich, I thought this was an insightful blog about the rising complexity of partners' vendor relationships and the fact that partners' models are not discrete so they don't all fit neatly into an agent, reseller, MSP, SI category, but traverse them all.
Thanks, Khali! Having multiple business models in one channel partner definitely requires a mindset shift on both sides of the channel partner relationship, as well as partner programs that fit this new normal.
Rich, I thought this was an insightful blog about the rising complexity of partners' vendor relationships and the fact that partners' models are not discrete so they don't all fit neatly into an agent, reseller, MSP, SI category, but traverse them all.
Thanks, Khali! Having multiple business models in one channel partner definitely requires a mindset shift on both sides of the channel partner relationship, as well as partner programs that fit this new normal.