Rewst Adds Vibe Flowing
The addition of genAI natural language prompting to the RPA vendor’s platform expands its total addressable market to MSPs without RPA know-how.
Turns out Cyft and Devicie have more in common than a desire to ease MSPs into the agentic future. Both consider RPA vendor Rewst an important partner too.
Cyft’s debut product will point technicians to relevant Rewst automations in real time during customer calls. Devicie, meanwhile, is using Rewst’s platform as a kind of ersatz API for connecting its software to PSA solutions.
“Why would we bother going and writing integrations with all the PSA tools when we can pick up Rewst and work with them to do all of those integrations?” asks Colin Britton, Devicie’s COO.
It’s striking, in fact, how often Rewst comes up without any prompting on my part in conversations with both vendors and MSPs. I expect it to happen even more often going forward based on some of what the company announced at its recent FLOW user conference.
I’m thinking in particular of the natural language prompting Rewst has added to its RoboRewsty AI copilot. In principle, Rewst has been empowering RPA newcomers to create workflows for years. In reality, building automations often took specialized skills even with RoboRewsty’s help.
“We had to pull in our development team to help us start to understand it,” recalls Joshua Skeens, CEO of managed services heavyweight Logically, of the company’s first experience with Rewst. Adding genAI prompting to the system eliminated that issue.
“You can just type, ‘I want to auto-dispatch tickets and this is what I want it to look like,’” Skeens says. “It will help build those workflows for you without having to have a true programmer on staff do it.”
Sounds to me like the RPA equivalent of vibe coding. Vibe flowing?
“You can take someone who’s never used Rewst before and they can use the RoboRewsty interface to ask it to build a workflow,” says Aharon Chernin (pictured), the company’s CEO. The result is an expanded addressable market that newly includes MSPs without RPA know-how (not to mention all their clients).
“It opens up the doors to eighty to ninety percent of the market,” Chernin says. “The only marker now of who is a good Rewst user and who is not is do they get tickets.”
Like Cyft and Devicie, it’s worth noting, Rewst is both leveraging generative AI now and building toward agentic AI in the future. Rewst’s embrace last month of MCP, the agent-friendly protocol everyone from Microsoft and Google to (just in the last week) Keeper Security and Bitwarden uses to ease integration between AI and data sources. It’ll take a while to get there, according to Chernin, but someday Rewst’s new MCP server will make natural language prompting a bygone relic of an earlier time.
“The most mature, intelligent platform will use AI to identify what to automate and then automatically build the automation and automatically turn it on without you ever knowing,” he says. “No product does this today, including Rewst, but it’s something we can shoot towards as an automation industry.”