The distributor believes its Xvantage platform will produce deeper relationships with partners by freeing them from unnecessary phone calls.
There's something to that strategy. Amazon is loved and doesn't have customer service via people. Leaning into e-commerce is smart.
Yeah, it goes against the grain of what distributors have long assumed their partners want, but does feel more in touch with the times somehow.
There's something to that strategy. Amazon is loved and doesn't have customer service via people. Leaning into e-commerce is smart.
Yeah, it goes against the grain of what distributors have long assumed their partners want, but does feel more in touch with the times somehow.