The distributor believes its Xvantage platform will produce deeper relationships with partners by freeing them from unnecessary phone calls.
There's something to that strategy. Amazon is loved and doesn't have customer service via people. Leaning into e-commerce is smart.
Ingram Micro Is Betting Big That Partners Who Talk to It Less Will Love It More
There's something to that strategy. Amazon is loved and doesn't have customer service via people. Leaning into e-commerce is smart.