Why CyberFOX Believes in the 80-90 Rule
No, that’s not a typo version of “the 80-20 rule.” CyberFOX is all-in on the proposition that MSPs need 80% of the functionality provided by enterprise security platforms for 90% less.
Here are a couple of numbers that should be top of mind for cybersecurity vendors: 97 and 94.
The first of those is the percentage of IT and cybersecurity professionals who agree on the merits of using a single security platform with a unified dashboard, according to Fortinet’s 2025 State of Cloud Security Report. The second is the percentage of MSPs who prefer unified security platforms too, according to Cynet’s recently published 2025 Managed Security Snapshot report. And both, loosely speaking, inspired email security vendor INKY’s recent sale to Kaseya.
Here are two more numbers that are top of mind for security vendor CyberFOX specifically: 80 and 90.
“We’re trying to do 80% of the features at 90% of the discount,” says David Bellini (pictured), the company’s CEO.
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As you’ve read here at Channelholic a few times before, that’s CyberFOX’s long-held formula for product-market fit. MSPs, the company believes, want and need a security platform every bit as much as enterprise IT departments do. They just can’t afford to pay the kind of money enterprise security leaders like CrowdStrike and Palo Alto charge for such platforms.
“You can’t go out to a customer and say, ‘hey, I need $300 per month per person,’” Bellini says. “They’ll fire you.” $40, on the other hand, is doable.
“But in that $40, you’ve got to have a lot of tools in there,” Bellini observes.
Or in other words, you need to offer an integrated stack of solutions that does roughly 80% of what enterprise platforms do at roughly 10% of the price.
This is exactly what CyberFOX has been assembling since 2022, when the young company combined password management and privileged access management solutions under a single, shared brand. The newest addition to the platform, introduced last week, is a DNS filtering solution designed to provide a simple, affordable answer to a need MSPs have had since the COVID pandemic made working from home the new normal, rendering legacy network-based solutions obsolete in the process.
“Those products don’t work once you leave the office. You’re not going through their router anymore,” Bellini says.
The 80% solution CyberFOX has created to fill that gap includes IPv6 support and real-time protection from unknown malicious websites.
“There’s so many new websites that are being spawned every day, and no one’s got a rating on them yet,” Bellini says. CyberFOX DNS Filtering uses AI-based pattern recognition functionality to identify and categorize such URLs automatically.
Alliances with fellow security software makers—including in recent months Apple device management vendor Addigy, MDR vendor Blackpoint Cyber, and end user identity verification vendor MSP Process—are a second crucial part of CyberFOX’s platform-building playbook. Users can buy products from all of those vendors and CyberFOX itself on one bill, notes Bellini.
“We’re trying to simplify it for them,” he says.
Some MSPs appear to appreciate it. CyberFOX currently has 4,000 customers and growing.